Create an unusual product mark

如同产品似的，你要触动顾客，就一定要给他个无法推却的强购买理由——买点，让他们感觉“非买不可，非你不可”。尽可能使你的产品利润点更显“杀气腾腾”的气势，因为只有如此，你能够在千军万马中“杀出一条血路”。

Just like products, if you want to touch customers, you must give them an irresistible strong reason to buy something to make them feel that "they have to buy, you have to". Try to make your product profit point more "murderous" momentum, because only in this way, you can "kill a blood path" among thousands of troops.

打造出独一无二的题材

Create a unique theme

水上游乐项目的房屋建筑、水上游乐园配套设施、园林景观、导向标识系统、表演、活动、服饰、产品等，都要与所需传递的题材相关，全部元素均是为展现题材而服务。在水上游乐项目整体规划中还能够因时制宜，灵活运用原来地貌及老楼、民居、池塘等因素做好题材文化艺术包裝

The housing construction of water amusement projects, supporting facilities of water upstream Park, garden landscape, guiding sign system, performances, activities, costumes, products, etc. should be related to the subject matter to be transmitted, and all elements serve to show the subject matter. In the overall planning of water amusement projects, we can also make flexible use of the original landform, old buildings, folk houses, ponds and other factors to do a good job in the theme culture and art packaging

因时制宜的创新

Timely innovation

把握旅客要求动态、及时把握旅客的满意程度、价值评价要素，从这当中寻找创新发展的关键环节。水上游乐园应当按照对有关信息的分析来把握旅客要求的变化规律，进而创造性地产品创新、升级水上游乐园戏水设备，获得顾客重游率。

Grasp the dynamic requirements of passengers, grasp the satisfaction and value evaluation elements of passengers in time, and find the key links of innovation and development. The upstream water park should grasp the change law of passenger requirements according to the analysis of relevant information, and then creatively innovate and upgrade the water playing equipment of the upstream water park to obtain the revisit rate of customers.

合理的经营管理

Reasonable operation and management

水上游乐园的经营管理可以从两个重要方面做好定位：

The operation and management of upstream water park can be positioned from two important aspects:

①以服务项目制胜，在任何情况下，保障旅客安全性最重要。每到国家法定假日因为人流量提升造成拥堵混乱时，工作员为了确保旅客享受到应有的服务标准，及其出自于安全性考虑可以采取诸如限制入园人数、旅客的移动途径等措施以保障旅客安全性。在一些惊险、刺激的公园大型水上娱乐设施项目中，出现相关的安全提示，并为有特殊要的旅客提供专门服务项目。

① Winning by service items is the most important thing to ensure the safety of passengers in any case. In case of congestion and chaos caused by the increase of passenger flow on national legal holidays, the staff can take measures such as limiting the number of people entering the park and the way of movement of passengers to ensure the safety of passengers in order to ensure that passengers enjoy the due service standards and safety considerations. In some thrilling and exciting large-scale water entertainment facilities in the park, relevant safety tips appear, and special services are provided for passengers with special needs.

②做好灵活性地定价。水上游乐园的定价策略通常包含单一票价、优质高价、低门票多服务项目和便宜策略。单一化票价是设施与服务项目欠缺、活动较为单一化的儿童水上乐园常用的定价策略；对于高投资、综合性、高科技的题材水上游乐园普遍采用优质高价策略；低门票多服务项目策略是未来综合性题材水上游乐园的定价趋势，它强调乐园应以低门票来吸引旅客，以相关服务来增加利润；便宜策略适合在度假区附近的乐园。

② Make flexible pricing. The pricing strategy of upstream water park usually includes single ticket price, high quality and high price, low ticket price, multi service items and cheap strategy. Single ticket price is a common pricing strategy for children's water parks with lack of facilities and services and single activities; For high investment, comprehensive and high-tech themes, the upstream water park generally adopts the strategy of high quality and high price; The strategy of low ticket and multi service items is the pricing trend of comprehensive theme water upstream Park in the future. It emphasizes that the park should attract tourists with low tickets and increase profits with relevant services; The cheap strategy is suitable for the park near the resort.

精心策划的营销推广

Carefully planned marketing promotion

水上游乐园的营销推广耗费很多用以电视机、广播节目、报刊、橱窗展示等很多宣传媒介的同时，辅之以多样化的营销方式。例如充分利用网络创建水上游乐园的网址，将公司文化做为商业服务宣传方式；与已有很高文化影响力的品牌企业联合宣传搞活动……多样化的营销策略不仅大大提高了水上游乐园的商业服务，并且为其提供了很多客户资源和滚滚财源。

The marketing and promotion of upstream water park costs a lot of money, which is used for many publicity media such as TV, radio programs, newspapers and windows, supplemented by diversified marketing methods. For example, make full use of the network to create the website of water upstream Park and take the corporate culture as a way of commercial service publicity; Joint publicity and activities with brand enterprises with high cultural influence... Diversified marketing strategies not only greatly improve the business services of shuiupstream Park, but also provide it with a lot of customer resources and rolling financial resources.

水上游乐设备专注为客户提供满意的服务，更多的精彩内容请点击进入我们的网站https://www.hcseaworld.com，我们会有更多精彩内容等您查看.

Water amusement equipment focuses on providing customers with satisfactory services. For more wonderful contents, please click to enter our website https://www.hcseaworld.com , we will have more wonderful content for you to check