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室内儿童水上乐园完成后如何进行定价?

来源:https://www.hcseaworld.com/ 日期:2022-04-26 发布人:admin 浏览量:

门票价格定价作为水上乐园的主要收入来源,历来是水上乐园经营管理的重中之重。价格是经营者根据自己的经营成本,比照同类乐园,完成产品销售,并兼顾乐园之间的竞争压力,争取多的顾客,以获得良好的营销效果和收益。定价后,可以随设备更新、运行成本增减等因素进行调整和变化,但一般在做出一般决策之后不会轻易调整。
As the main income source of water park, ticket price pricing has always been the top priority of water park management. The price is that the operators complete the product sales according to their own operating costs, compare with similar parks, take into account the competitive pressure between parks, and strive for more customers, so as to obtain good marketing effect and income. After pricing, it can be adjusted and changed with equipment renewal, increase or decrease of operating cost and other factors, but it will not be adjusted easily after making general decisions.
儿童水上乐园乐园的定价主要考虑如下:除消费观念和能力外,本地乐园的数量和人口数量对乐园定价有很大影响。若当地乐园较多,价格不宜定得过高。反之,如果是一枝独秀,价格可能会更高。
The pricing of children's water park is mainly considered as follows: in addition to consumption concept and capacity, the number of local parks and population have a great impact on the pricing of the park. If there are many local parks, the price should not be set too high. On the contrary, if it is unique, the price may be higher.
也可以考虑采用多种定价方式,以满足不同消费者的需求。例如:散客与会员卡差价收费:如单次入场券、10张卡、20张卡、月卡、季卡、半年卡、年卡、促销卡等,差价收费的好处是能让顾客有更多的选择空间,获得更多的实惠,同时还能在保持乐园人气的同时提前收回投资成本。
儿童水上乐园设备
Various pricing methods can also be considered to meet the needs of different consumers. For example, the price difference between individual guests and membership cards: such as single admission tickets, 10 cards, 20 cards, monthly cards, quarterly cards, half a year cards, annual cards, promotional cards, etc. the advantage of price difference charging is that customers can have more choice space, obtain more benefits, and recover the investment cost in advance while maintaining the popularity of the park.
还有一种是根据不同年龄制定不同价格:例如,不满三岁的半价票,超过三岁的全价票等等。根据入园时间长短分为:计时入园费、无限时入园费。
Another is to set different prices according to different ages: for example, half price tickets under the age of three, full price tickets over the age of three, etc. According to the length of time, it is divided into time admission fee and unlimited admission fee.
不管哪种定价都要考虑当地的综合消费水平,合理的定价会吸引更多的家长带孩子来室内儿童水上乐园玩,当然价格只是一方面,更重要的是服务品质及客户感受,否则即使价格很低,吸引客户过来了,但是如果客户体验度很差,就没有回头客了。
If the price of the water in the park is poor, it's important for parents to attract more customers. However, if the price and service level of the water in the park are not reasonable, it's important to attract more customers. However, the price of the water in the park is very low.

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