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儿童水上乐园的经营误区有哪些?

来源:https://www.hcseaworld.com/ 日期:2022-04-02 发布人:admin 浏览量:

1、做相关调查容易主观臆断
1. It's easy to make subjective assumptions when doing relevant investigations
很多经营者在选择儿童水上乐园项目的时候,一旦发现新的项目,体验之后感觉还不错的话,会立刻决定购买,但项目投入到场地运营之后,却没有达到预期的效果,并没有想象的那样受关注和欢迎。这是因为经营者的选择全是自己的主观臆断,而没有从消费者的角度考虑分析,项目的选择要考虑周边的消费水平以及游玩者的习惯爱好等问题。
When many operators choose the children's water park project, once they find a new project and feel good after the experience, they will immediately decide to buy it. However, after the project is put into site operation, it does not achieve the expected effect and is not as concerned and popular as expected. This is because the choice of operators is all their own subjective judgment, without considering and analyzing from the perspective of consumers. The choice of projects should consider the surrounding consumption level and the habits and hobbies of players.
2、没有做到主次分明
2. Failed to distinguish between primary and secondary
很多水上乐园在规划项目时并没有突出自己的主题,以至于购买的设备没有任何针对性。那么应该怎么去规避这种误区呢?可以在场地装修、装饰类设备及游乐设备上动脚,另外还可以在策划、宣传及推广活动时围绕乐园的主题,时间一长,很容易在游玩者心中留下深刻印象。
Many water parks do not highlight their own themes when planning projects, so that the purchased equipment is not targeted. So how to avoid this misunderstanding? You can move your feet on the site decoration, decoration equipment and amusement equipment. In addition, you can also focus on the theme of the park in the planning, publicity and promotion activities. Over time, it is easy to leave a deep impression in the hearts of visitors.
水上乐园设备厂家
3、以“大”为竞争
3. Competition with "big"
现在的儿童水上乐园越开越大,很主要的原因是游儿童乐园的经营者们除了扩大面积,好像也没有其他的式让自己从其他儿童乐园的竞争中脱颖而出。但是面积扩大后,如果没有合理的布局规划,很容易产生浪费,导致坪效很低,如果“大”形象对客流的拉动力大于坪效低带来的绩效损失,那就是赚了,否则就会亏损。因此扩大经营面积的同时,还要做好合理的坪效布局,这样的扩大,才是有意义的扩大,否则只是虚有其表而已。
The main reason why children's water parks are expanding is that the operators of children's amusement parks don't seem to have any other way to stand out from the competition of other children's parks in addition to expanding the area. However, after the expansion of the area, if there is no reasonable layout planning, it is easy to produce waste, resulting in low floor efficiency. If the "big" image has a greater pulling force on passenger flow than the performance loss caused by low floor efficiency, it is a profit, otherwise it will be a loss. Therefore, while expanding the business area, we should also make a reasonable layout of site efficiency. Such expansion is a meaningful expansion, otherwise it will only be superficial.
4、冷热不同搭配不当
4. Improper matching of cold and heat
场地的合理搭配是要热款项目和冷门项目结合规划,游玩的区域是有限的,如果将热门的项目集中起来,那么人群都挤在一起,会严重影响大家的性质,严重时甚至可能会出现踩踏事件,而冷门的项目的位置却冷冷清清,无人问津。因此我们要做到冷热项目穿插设置,不但可以通过热门项目带动冷门项目的运营,而且也可以让游客在热门项目人多的时候,有地方可以玩,不至于站在那里干等着。项目之间贯穿整个场地,也只有这样,才能尽可能地留住客户。
The reasonable collocation of the site is to combine the planning of hot projects and unpopular projects, and the playing area is limited. If the popular projects are concentrated, the crowd will be crowded together, which will seriously affect the nature of everyone. In serious cases, there may even be stampede events, while the location of unpopular projects is deserted and no one cares. As for the popular projects, we can not only drive tourists through the hot projects, but also let more people wait through the hot projects. Projects run through the whole site. Only in this way can we retain customers as much as possible.
5、贪多求全
5. Greedy for more
有一些儿童水上乐园面积很大,但可以玩的项目却不多,给人一种比较空旷的感觉,而有些乐园的面积并不大,但配置的机器设备却非常多,恨不得用设备铺满整个场地,让人感觉拥挤和压抑,这两种情况都会给顾客带来很不好的体验。我们在对场地做规划时,要依据场地的大小形状做合理的项目安排,避免贪多求全,否则之能是得不偿失。
Some children's water parks have a large area, but there are not many items to play, which gives people a feeling of emptiness. While some parks have a small area, but they are equipped with a lot of machinery and equipment. They want to use equipment to cover the whole site, which makes people feel crowded and depressed. Both of these situations will bring a very bad experience to customers. When planning the site, we should make reasonable project arrangement according to the size and shape of the site to avoid seeking perfection, otherwise the benefits outweigh the losses.

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